{"product_id":"morals-of-vision","title":"Morals of Vision","description":"\u003cp\u003eWhen\u003cspan\u003e William Eggleston's\u003c\/span\u003e second artist’s book\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eMorals of Vision\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003ewas first published in 1978 in a limited edition of 15, only a handful of lucky people were able to obtain it; it has since become a collectible rarity. That is now to change with this new Steidl edition, which includes an extra photo not in the original edit and re-imagines\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eMorals of Vision\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eas a trade book for the general public.\u003c\/p\u003e\n\u003cp\u003eThe original\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eMorals of Vision\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003econtains eight color coupler prints of Eggleston’s archetypal still lifes, landscapes and portraits which glorify the banal and have since changed the history of color photography. “There is no particular reason to search for meaning,” Eggleston has said of his work in general, a sentiment in contrast with the title\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eMorals of Vision\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003ewhich suggests that there are indeed principles of a kind to be learnt from the images in this book. Yet the lessons in photos including those of a broom leaning again a wall, green grain silos in the fading light, and an off-center electric candle complete with fake wax, remain Eggleston’s own ironic secret.\u003c\/p\u003e\n\u003cp\u003e9 color photographs printed on Phoenixmotion Xantur 115gsm paper from Scheufelen paper mill, mounted on Somerset Book 115gsm paper from St. Cuthberts Mill with PVA adhesive. The type has been set in Berthold Quality Bemba and Perpetua in reference to Katy Homans’ original design for\u003cspan\u003e William Eggleston's \u003c\/span\u003e1978 book.\u003c\/p\u003e\n\u003ch5\u003eSpecifications\u003c\/h5\u003e\n\u003cp\u003ePublished by Steidl\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnglish\u003c\/li\u003e\n\u003cli\u003e30.5 cm x 23 cm\u003c\/li\u003e\n\u003cli\u003e24 pages, 9 images\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eHardcover \/ Clothbound\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eISBN 978-3-95829-390-8\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eImages credits Steidl\u003c\/p\u003e","brand":"William Eggleston","offers":[{"title":"Default Title","offer_id":62725001871519,"sku":null,"price":115.5,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/7568\/0415\/files\/AB771FBC-67FE-4EDD-A9A3-6D33959292A9.jpg?v=1773811796","url":"https:\/\/shop.deck.sg\/products\/morals-of-vision","provider":"Shop@DECK","version":"1.0","type":"link"}